Aired in the U.S. since 2007 by the AMC, the series Mad Men was successful in two seasons to emerge as the new model of social-historical fiction that everyone was waiting for without knowing it. Critics were not as unanimous acclaim and since the cessation of Soprano. Coincidence, the creator of Mad Men none other than Matthew Weiner, a former writer and executive producer of the adventures of the famous mobster Tony Soprano.
For his new fiction, Mr. Weiner focuses on the daily life of an advertising agency, Sterling Cooper and its employees in the early 60s. These ambitious advertising and pretentious at the time dubbed the "Mad Men" perfectly symbolize the pinnacle of capitalism after the war. They can afford almost anything, a vast apartment in the heart of Manhattan or a comfortable home in the suburb and boring, a nice car, riding lessons for Madame, and mistresses galore for sir.
In developing campaigns and slogans they draw their inspiration from long hours drinking whiskey and smoking cigarettes. If it still does not come, they ask their opinion on the clerks products designed specifically for the ladies. Among it, there is Peggy Olson Secretary Donald Draper, the creative director appealing agency, which is distinguished by its creativity and physical particular. She embodies the career woman who struggles to be recognized in an environment where the macho and misogynistic woman should have no other ambition than to be married and at home.
Series edge very subtle flaws in a system economic growth in consumption without filling the empty interiors. The sublime Betty, wife of Don Draper, a mother of two children, a girl and a boy, seems to lead the perfect life in all its magnificent features Grace Kelly. Yet the truth is quite different, is revealed gradually as the two seasons to make way for a strong woman, burning desire for independence and buried. It sinks slowly into a violent loneliness and a gentle madness that led him to shoot pigeons from his grumpy old neighbor. Her husband sees nothing. He is too busy to spend quality time with his mistresses where to go, only to his office, his painful memories he conceals. Like Betty, Don seems to have everything to be happy. The couple is also a model of physical perfection. But Mad Men should never trust appearances. The Chief Secretary, the allure of the femme fatale independent, but deep within her lies a deep and romantic dreams of marriage. A creative Italian manly physique that endears women pushes with all his might his homosexual tendencies. The young advertising just married a girl of good family secretly loves the "ugly duckling" of the agency.
All these characters are intended to selling the dream of the American way of life but are unable to know what they want. The weight of their loneliness prevent them from hearing each other and meet their needs. An individualistic society, based more on appearances than on being, is revealed slowly in Mad Men. The characters intersect and wander as sad puppets caught in time and their condition. Often filmed from behind, their silhouettes stand out in an empty space which echoes loneliness. From the beautiful Generic inspired by those of Saul Bass (Vertigo A. Hitchcock), we know that fall is inevitable. A character in costume falls slowly from the top of buildings to get lost in the illustrations of women, alcohol, family, etc. ... The characters in Mad Men have the same beauty that these fictitious images and will undoubtedly be lost permanently by the overflow of artifice and pretense.